From Branding Strategy Insider, October 27, 2020, by Paul Leinberger Consumers have grown to distrust curated media and traditional marketing. They want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. They don’t want the polished media release, the staged press conference and the practiced responses. How, then, do brands […]
From Chief Executive magazine, October 20, 2020, by Paul Leinberger All indications are that Covid-19 will be with us deep into 2021 and perhaps even longer. We can no longer hope that the worst is behind us and soon we will be able to go back to “the way it’s supposed to be.” The ongoing […]
It’s all about FOCUS (in the US, at least)… 2 to 1 preference in general population among knowledge workers and almost 3 to 1 with senior managers. The French? Collaboration trumps focus. China wants fresh perspectives on complex problems more than focus. One size never fits all!