From Branding Strategy Insider, October 27, 2020, by Paul Leinberger Consumers have grown to distrust curated media and traditional marketing. They want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. They don’t want the polished media release, the staged press conference and the practiced responses. How, then, do brands […]
From Chief Executive magazine, October 20, 2020, by Paul Leinberger All indications are that Covid-19 will be with us deep into 2021 and perhaps even longer. We can no longer hope that the worst is behind us and soon we will be able to go back to “the way it’s supposed to be.” The ongoing […]
We’re happy to say that Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World (Weiser/Career Press 2020) is now on sale. Based on four years of global quantitative research into the intersection of technology and culture, Unfiltered Marketing provides business leaders from the C-suite to the front lines […]
On Friday, October 23, after the final presidential debate, President Donald Trump held a rally in Florida that featured something rare even for a Trump event. At the rally, there were large screens showing video clips that he would reference like colossal visual aides during his speech. Don’t take my word for it, he seemed […]
It dawned on me after connecting a new domain and email account to MailChimp and having my first test email come back with a “we’re not sure who sent this email” error message that identity is the new currency in the digital world. This isn’t a hard sell, I’m sure. Look in your junk […]
In an age dominated by technology – and where our workers have the same needs and expectations as our customers – how is a smart leader to actually lead? New research points out 3 major megatrends that define leadership in a digital age.
The Business Roundtable’s recent pronouncement that they’ve changed their stance on “the purpose of the corporation” – from maximizing shareholder equity to something more akin to recognizing the broad array of stakeholder interests, from employees to the environment to communities – has quickly made the rounds, with both kudos and catcalls coming from different places. […]
ESPN made a mistake. In believing that the network stood for something far bigger than sports reporting, it decided that its real role in American culture was political militancy. It paid a heavy price for this misstep, losing 15 million subscribers over a period of 8 years. Now, with its brand and finances in tatters, […]